(Updated October 2021)
Hi there! Having trouble figuring out Etsy SEO?
I’m Bethany. I’m a full time Etsy seller, single mother and I support my family selling products on Etsy and my own website since 2012.
And today, I’m going to take you through Etsy SEO 101 – exactly the same process I have used over and over again to make over 20,000 sales in three different shops.
It is the same method I used when I was laid off from my last “job” in February when I started my SVG shop and literally replaced my income in under 3 months.
Now I’m going to teach it to you, step by step. I’m going to pretend I’m selling t-shirts for a moment, and show you how I would Etsy SEO for a t-shirt shop.
This is a long process and I’m pretty wordy so you might want to get comfy and grab some coffee.
Shall we begin?
Etsy SEO – an overview
I cannot tell you how many times I’ve had this conversation:
Person A: “I’ve been on Etsy for a few months but I can’t figure out why I’m not making sales! I don’t even get ANY views! Does no one like my stuff?”
Me: “Well, if you aren’t getting any views at all, it’s probably not your product, it’s probably your SEO. Have you studied how to do SEO?”
Person A: “What’s SEO?”
Ahh yes, the mysterious SEO. Here’s what Etsy SEO is:
SEO stands for “Search Engine Optimization.” In short, it is how Etsy’s website magically knows what items someone is looking for when they are searching and using keywords (which are not just “words” but are just what you call the phrase/words someone types in when they are searching).
In fact, it isn’t magic – it’s simply just a matter of you having the right keywords in your tags and titles. You have to have the exact search phrases in your title and also matching in your tags.
(EDIT 10/2021 – This article, while still mostly relevant and goes into some things that are important for Etsy SEO, for the most current SEO practices please also review Cindy Lou Who 2’s blog. I always recommend her for up-to-date SEO info for Etsy. Click here to read her updated post about Etsy SEO.)
That’s really all it comes down to. Here’s an example:
Maria wants to get a new winter hat and her favorite color is blue. She goes onto Etsy and searches for “blue knit hat.” She sees a bunch of listings for blue knitted hats and she happily browses away until she finds the perfect blue knit hat for herself, adds it to her cart and buys it. Cha-ching!
Fact 1 – If you are selling a blue knit hat but your title and tags don’t have “blue knit hat” (the EXACT phrase), she would never have seen your listing.
Fact 2 – Etsy’s search algorithm will “mix and match” keywords BUT you end up buried at the very end of the search results. If your title is something like ” Softest Hat You Will Ever Wear Hand Knit With Love Using Blue Alpaca Yarn,” you may notice that all those three words are technically in that title, so technically, you will rank. Except you’ll be buried on page 800 of the listings… so might as well not be.
Clear as mud? So the tl;dr for this is basically this:
Creative, whimsical titles will not get your items found. Mix and match will get you nowhere. Targeted, keyword based titles and tags will get you found.
So your titles should look like this: “Keyword 1 – Keyword 2 – Keyword 3 – Keyword 4” and so forth. And then each keyword copied into the tags (split up long keywords into two tags, totally okay to do that).
Step 1 – How I get good keywords
If you read up much about Etsy SEO, you’ll see a lot of people use Google keyword data. But I’ll be the one to say nope – I’ve found that Google keywords (as in, the things people type into Google) are not always relevant to Etsy shopper behavior.
So I just go back to basics, and I head over to Etsy to use the ol’ basic search bar autocomplete. Etsy’s search autocomplete uses real actual keywords that real actual shoppers are typing, so I know it’s always relevant and up to date.
Let’s assume I’m selling a t-shirt that says “Coffee is my BFF.” It’s funny, a little bit cute, and I’ve used a more feminine script that will appeal to women. Even though it isn’t directly mom-related, I know it will appeal to moms. So I start typing, based on those keywords.
Note: I’m hardcore when I do this and I literally type each keyword into a list to keep track of all the keywords. I do this for two reasons: First, so when I have a new item to SEO, I can quickly know what keywords are relevant.
And second, Etsy’s autocomplete has a rolling time period. Which means it only shows data from the last few months, so if I continue to periodically do keyword research it shows me some more seasonal keywords. For example, Christmas keywords are not shown in March, but I’ll get a lot of St Patrick’s Day keywords.
I won’t lie to you, it’s work. But – if you want your Etsy shop to succeed, you MUST put time and work into the business and marketing end. It will be well worth it in the end, I promise.
Step 2 – Crafting my Title & TAGS
Once I’ve compiled a decent list of keywords that I want to use, I simply string them together to make my title. It’s VERY simple at this point. Here are some keywords that literally came up for me when I was writing this article:
- Funny coffee tshirt
- Coffee tshirt
- Coffee t shirt
- Funny tshirts
- Funny Shirts
- Funny tshirts for women
- Funny tshirts for moms
- Coffee lover shirt
- Coffee lover tshirt
- Coffee lovers gift
- Coffee tshirt women
- Coffee is my bff
And so forth. If you can’t tell, I initially started typing in one keyword (funny, or coffee lover, etc) and looked through the list until I saw something that applied to my item.
So using my above keywords, here is what I would type in as my item title:
Coffee Lover Shirt – Coffee T-shirt Women – Funny Coffee TShirt – Coffee is my BFF – Coffee Lovers Gift – Funny Tshirts for Women
Now – regarding tags. Tags are basically just an extension of the title. I don’t know why Etsy does it this way, but your tags MUST match your title keywords. The Etsy SEO doesn’t really work well otherwise.
So basing everything off my title, my tags would be:
Coffee Lover, Coffee Lover Shirt, Coffee Tshirt Women, Coffee T-shirt, Funny Coffee, Coffee Tshirt, Coffee is my bff, coffee lovers gift, Funny tshirts, tshirts for women
The above tags are based off exact phrases (punctuation aside) that are in the title. If I have any space for tags left, I might put in some mix and match tags like “Coffee Shirt” and so forth.
Extra Etsy SEO Tips:
Etsy SEO tip 1:
Using what we call “longtail” keywords is a great place to start with this. Understanding that the shorter the keyword is (t-shirts) the more traffic it will get, but also there is more competition and people are often just browsing when they use generic keywords.
If you use a more specific keyword (Coffee Lover Shirt), you are more likely to make sales because people using the more specific keywords are more likely to buy and there is less competition.
Etsy SEO Tip #2:
Your FIRST (Primary) keyword should be the most important one that you are gearing towards. Really, the first 30 or so characters are vital. Do not put anything in there that is not essential. I’ve seen people put internal SKU numbers there so they can easily keep track – but they are losing sales as a result.
Etsy SEO Tip #3:
Etsy does what they call “declumping.” What this means is that their search results will never show more than 1-2 items per seller in any given page of listings. Because of this, you should never SEO more than 2-3 items for the same primary keyword, because if you do, you’re competing with yourself. Mix it up and make sure you are targeting different keyword variations.
Etsy SEO Tip #4:
After a month or two, I would really recommend going into your listing analytics to see what keywords come up a lot for a particular item. I’ve noticed that oftentimes I have an item that is very popular but if I look at the analytics, I notice that the main keyword it’s being found for, is not actually the primary keyword on my title/tags. I usually switch it around to optimize for the keyword that is bringing me the most traffic.
Periodically, you may want to just keep re-checking this. The more popular an item is, the higher on the search rankings it will get for the higher competition keywords. If you continue to refine the SEO, you will find you can catapult a listing to page one for a pretty good high traffic keyword – and keep it there. It just takes time.
Etsy SEO Tip #5:
Update for 2019: Etsy has made it official that listings that offer free shipping will be given priority in the search results. This may end up backfiring on them, but it is too soon to tell just yet. If you would like to offer free shipping, you simply need to add the cost of the shipping for your item into the item’s price. So instead of a shirt for $20 with $3.50 shipping, you would sell the shirt for $23.50 with free shipping.
Yes, this does end up costing consumers more money than actually paying shipping separately, since there is no combined shipping, and that is why I’m not sure how long it will last. If this changes, I will update this article.
Etsy SEO questions by readers
Want to ask a question? Ask in the comments and I’ll answer it for you!
Thank you SO much for joining me today and I wish you ALL the sales and LOTS of cha-chings for your shop ❤
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Hi,
Thanks for the article. In tip 4 you talk about the main keywords it’s being found for. Do you mean when you are in your Etsy stats the Search tems section. Because some searchterms mentioned there aren’t even used by me. But possible people do found my stuff by those search terms..? And some ofcourse are used in my tags. But I’m confused what you mean.
Hi Suzanne,
Okay yes – if you go into the stats for that individual item (I usually go from the listings page, find the item I want to look at, click the little gear on the lower right and select “stats”) you will see a list of keywords used. These are NOT necessarily the keywords used in your listing – these are the keywords that were used by people that arrived at your listing. Not only do you see the keywords, but how many people visited you for that specific keyword. If your item has good SEO, you’ll probably have 1 or 2 keywords that have WAY more views than the others.
What I mean is – let’s say you have your item title listed as “Keyword 1 – Keyword 2 – Keyword 3” and so forth. You go look into your stats and notice that even though it’s not in the first 30 characters of your title, you actually get a TON of hits from Keyword 3 but not many from Keyword 2. It’s pretty clear that people using Keyword 3 REALLY like your item. So then you would change your title around to be “Keyword 3 – Keyword 1 – Keyword 2” which optimizes you even better for keyword 3, and will result in more sales because we already know that buyers using Keyword 3 respond really well to your item.
The other thing is, sometimes you’ll notice you get a lot of hits for a particular keyword that is not even in the title – perhaps the words are all there, but it’s not one you included. It would be smart, again, to optimize for that keyword so you can get in front of even MORE eyes for that particular keyword.
Bethany, I closed my shop a couple of months ago for now sales. Boy, am I thankful for you!!! Once I get inventory up, I will try again with your teaching. Thank you so much for sharing your wisdom.
I have learned a lot from your article especially about keywords and tags – very well constructed. One question if I may – in respect to ‘recency’ and its suggested advantage in assisting visibility – if I had 20 new products to list would it be advantageous to list say 2 a day over 10 days so Etsy is seeing frequent addition of product, drip feeding so to speak, would this increase visibility of my shop – would you recommend this as a strategy?
cheers, Christine
Hi Christine! Yes – I do think that would be advantageous. In the past, that has been a strategy that did help. I will say that THIS year Etsy is doing some more algorithm changes – nothing that we need to be doing differently, but all that to say I’m not sure how long recency will be a part of the game. Now, it also depends on the items. In the past I’ve found that doing a “drip feed” was too much of a hassle so I just skipped it and I still do today. Even if I have 75 new designs to add at once (since I create my work in batches) I just do it all at once. But when I was first getting started and didn’t have much established, I did that and I think it did help.
Great article with a refreshing approach by someone who is at the coal face, been there and done that, and not just a theoretical classroom ‘expert’, thanks Bethany.
What are your thoughts on cross promotion or linking from one Etsy shop to another – is it advantageous in any way?
Honestly? I don’t think it makes that much of a difference but it depends on what you mean by promotion. If by promotion you mean advertising the shop in another shop, it might, but it depends on how you go about it. The other thing is that it makes me wonder: if you sell products in two shops that would appeal to the same target customer, why don’t you just sell them all in one shop?
Hi there…..I just came upon your page and I’m so glad I did….i read a few pointers that I didn’t know before,
Do you think having commas or a dash in between each title is more advantageous??
Also , you mentioned that the titles should match the tags….should they be in exact order as they appear in your title?
Thanks for your help.
Carla
http://www.thechickmagnet.etsy.com
Hi Carla!
I think it doesn’t really matter if you use commas or dashes. I use dashes because I like how it looks more, feels more “readable” for me but according to everything I’ve read it doesn’t matter either way. Regarding tags being in the same order… everyone I’ve read except ONE said that it doesn’t matter.
I’m sorry I don’t have a link but a year or so ago I read an article about a study some shop did where they basically did very very similar listings and some had the tags mixed up and some were in the exact order and they found in their experience the ones where they were in the same order, performed better. But official sources have never said either way, it just says to have both in there. I tend to do my tags in the same order, just in case 😉
I’m not sure how accurate these tips are since Etsy changes their search criteria often. So I don’t know how much of it to note down and try. Oh Why list search terms twice? Hey w should the titles read? Long and drawn out with endless keywords or flowing product title with less search words. Most Etsy titles are a complete mess of they don’t put the item in caps I have no idea what they’re selling.
Hi Maria!
It is frustrating how often they change things, isn’t it?? Supposedly, everything is still the same as it is written right now but I’ll be honest I suspect they are tinkering with it again and I wouldn’t be surprised if we got a new set of rules within the next 6 months. When Etsy bought the “smart” search algorithm software and started implementing it, people did start to see some changes. But there haven’t been any announcements other than “just make sure your item is high quality” and the same nonsense.
As far as search terms twice, I don’t know why they do that. But Etsy search is highly dependent on the same exact phrases being in both the title and the tags. I personally just use keywords in my titles, as is shown in the article but I do make sure that it doesn’t feel like a bunch of unrelated words to where it would be hard to see what I’m selling. I think there’s a balance you can strike for both. But since people primarily shop visually, clicking on a photo instead of reading all the titles on a page of search results, the photo is very important in communicating what the product is.
Hi Bethany,
Do you know if Etsy uses your “materials” for SEO also? Or just your tags?
– Melissa
Hey Melissa!
As far as I know, they do not. However, I use them pretty thoroughly because I’m pretty sure that helps with Google SEO since Google will pick up on those terms being on the page.
Hi Bethany,
Thank you for a great article!
I’ve noticed that when I choose “Materials” from etsy suggestions and additionally add other materials manually, my manually added materials doesn’t appear in listing. Only materials which I choose are shown. As I remove etsy materials and leave only manually added materials then they appear.
My question is should I skip materials checkboxes and leave only manually added materials that they would be visible? Or is it better to choose from etsy list, even if other materials that you add yourself are not visible then?
Did you noticed that?
What would you do?
Hey Linas! I’m not sure what you mean as far as Materials from Etsy suggestion – in my materials box, I have to type them all in manually (or copy/paste from a document that I have it all in). Can you clarify what you mean? The only suggested things I see is when I am researching in the search field, it will autosuggest keyword ideas. I wonder if you are in some sort of test group for a new suggested materials feature or something.
Thanks for this article! Quick question- I’ve been using eRank.com to help me get my SEO “where it should be”, according to them. You say in your article to tag/describe listings as “coffee shirt, coffee lover t-shirt, coffee tee,” etc, but eRank is really picky about not repeating words in tags/descriptions. I’ve been killing myself trying to come up with words so I don’t repeat things… What do you think about this? My ” listing grades” would tank for sure, but I’m willing to fix my listings the way you have them if it’s still relevant for this year. I know how quickly things change in the world of Etsy SEO! Thanks for your help!
Honestly, I don’t know much about eRank, I know some people religiously use the service but here’s my thought – as far as I know, Etsy themselves does not penalize for repeated words like that, which is why I do it that way. Now, I do know that Etsy Rank uses both Etsy info and Google info, and I also know that Google does not like repeated words, so that might be why they are so picky about it. Honestly as far as the Etsy search itself I’m not sure what the reasoning would be to not repeat words. I’d probably advise doing a split test to see if anything is different… I’ve been playing around with the search a little using only 1-2 longtails and a much shorter title but not sure yet if it makes a difference.
I will say I’m pretty sure Etsy’s search is in total upheaval right now, the last half of this year has not been where it should have been for me and unfortunately they haven’t given us much information on any changes they are making, aside from making titles/tags relevant of course. Supposedly they are trying to individually cater to each person, since their algorithm is now a “learning” one but I’m not sure what that means as a seller, if there’s anything different we can do since they haven’t really told us yet.
Hi! I was looking for tips how to improve Etsy shop and found your website. I would appreciate a review of my shop – etsy.com/shop/WoolPictures . I’m an artist and I create pictures from wool using unique technique called “Wool painting”. I’ve had an Etsy shop for a while and tried all kinds of things to increase sales, but still not enough. I will appreciate your help. Thank you!
Hmm that’s a tough one! I checked out your shop – I will say I might switch over the main images to the staged photos instead of the isolated ones, because the isolated ones make them look like the generic cheaper printed items and people might wonder why they are higher priced if that makes sense. Especially since a lot of your traffic might be coming in from more general keywords and not specifically looking for wool art. Even some of the flat paintings you have, all I see is the art part which doesn’t visually show that it is any different than, say, an art print or something. They might just overlook them, not realizing what a special unique item it is.
I wonder if there’s a way for you to get photos that really truly highlight the felted texture of your items? I think that would help them stand out. The photos don’t look cohesive, if that makes sense, but if you took a round of photos with all of your items in various ways, staged beautifully (not using mockups) I bet that would really help sell the high value of your products.
The other thing is unfortunately not everything has a huge market on Etsy. I dug around a little on keywords and I noticed very few wool art-related keywords coming up in the autosuggest which leads me to think there’s just not many people looking for those types of items. I suspect you would do well if you started a regular website and started utilizing an email list and Facebook to grow a dedicated community of fans who love your product. Your products are so unique and beautiful that I think over time that might be the most successful route for you.
Thank you so much for the article. I’m at a loss as to how I can change the title of my shirts. They are all “pitbull shirts” and I don’t know too many different ways to advertise them to buyers? any help is appreciated! Etsy store is Pricelesspitsapparel
I think in your case you’ll want to really do some research on various longtail keywords and maybe even use some keywords you find in Google. Even minor variations like “pitbull t-shirts, pit bull shirts, pit bull mom shirt, pibble t-shirt” and so forth.
Hey Bethany!
So, I have this post printed out and in my research binder full of other articles I scan every few months as a refresher on all things I need to be doing…because I’m a nerd like that. I was just wondering if you’d make any amendments to this post now since it is a couple of years old and Etsy has made a lot of algorithm changes. Do you still think it’s worth matching the keywords in the title/tags? Is the first keyword still the strongest? Anything else you may have noticed changing?
Thank you 🙂
Hey Mike – I’ve been trying to keep a pulse on Etsy’s algorithm changes but I think the hardest part is, they aren’t really TELLING US what else we might need to be doing. So far, this is still the same process that I use to optimize for Etsy, although I think there are some other factors in play. Unfortunately, as of right now, Etsy hasn’t really given us any other clear guidelines on how to get found. I kinda think they mess around with the search so much that it’s hard for us to track any consistent patterns. I had about 25 listings I tried to optimize for just a few main keywords, thinking it would make them more valuable, but that didn’t work.
The only official change I can even think of is that they recently made a change so anyone who offers free shipping gets a bump in the rankings, but I suspect that will eventually go by the wayside. I also heard rumors that they are somehow going to start promoting the higher dollar items over the cheaper ones, which would benefit both Etsy and the seller (and as an effort to make it less easy for the cheap resellers to cheat).
Thank you Thank you!!! I’ve just reopened my Etsy store and this has already helped me change things up in my listings. Time will tell on sales but I feel so much better about it all after reading your tips and following them!
What happens when you literally sell only 1 type of item (faux fur jackets, coats and vests) and therefore are limited is always mixing up the keywords in the title as you said? There’s not a whole lot of search volume on anything other than faux fur or fur, I mean there’s very little traffic in fake fur or vegan fur. Would love some help I didn’t know your title and tags had to exactly match !!!
You said the listing titles need to be different,as in don’t copy from one to the other. I make a lot of double wrap Czech glass bracelets but different colors and different beads. There’s only so many ways to describe them. The average person probably won’t search for Czech glass. So how to mix it up. I’m not computer savvy but damn, I’m trying. I think I’m doing it right and read something new telling me I just spent 2days doing it all wrong. Please go look at my shop and tell me, if you were shopping for these, how would you search. Thanks for teaching , your way of speaking is so easy to follow. I do appreciate it all.
https://www.etsy.com/shop/GingerandNoise
Hi,
thank you for your article. I was just a part of an etsy visibilsty challenge on one of a social media platform. In that challenge they suggested that the titles and tags wouldn’t be match becuse in this case they will rank better in more “searching frase”.
But I’ve seen on lots of platforms that the titles and tags should be the same how you said above. Do you think that would help to compare the two way if I would list two similar items with these two techniques for each. I mean eg. is a same wallet with different fabric pattern one listed with your suggesstion and one with different tags and title keywords. From that challenge I have more visibility and sale I can say but still not that much. So, i cannot decide it is because of that or just Christmas… 🙂 thank you
Thank you so much for the article, and for spend your time to share your knowledge with us. For me, your tips were very very useful. Hope everything goes incredible well for you too.
Thank you so much for the article! This helps me a lot!
Just one question. I’m trying to sell crocheted purses and nowadays I have 13 purses with a chevron pattern. All of them are completely the same but I’m offering them with different colours. Each one has between 2 and 4 colours.
1- Should I create just one listing including the 13 articles so I can offer variations?
Or..
2- I have been adviced that I should create one listing for each one so I would create immediately 13 listings on my Etsy Shop.
Of course using the etsy bar search will help me to use the appropriate keywords but how can I make difference between them? It’s very difficult for me not to repeat the same keywords between listings.
I hope this has been well explained.
Thanks again and greetings from Barcelona
Hi,, my UK shops sell to the UK, USA , , ,many European countries and further afield. How can I possibly add free shipping when the actual shipping fee varies from country to country ?
Hi Bethany,
Thank you for your article. It’s very informative.
I’m starting my own shop soon and a friend told me that listing 50-100 products in my store would greatly help with the SEO. Is this true?
I’m selling digital designs which my customers would print themselves, so I was thinking of making small modifications to these designs so I can meet that 50-100 product quota. Is this a good strategy or should the products all be super unique and different?
Also, does it matter if I use the same product title as other etsy sellers who are selling the same thing I am? I want my product to stand out, but I also want to adhere to your SEO/keyword guidelines.
Thank you!!
Hello! I cannot tell you how much I appreciate you giving of your time + expertise to all of us. I have spent hours + hours on SEO as my son-in-law owns his own marketing firm + therefore, I know it is important – although that doesn’t mean I know what the heck I’m doing. Just when I think I MIGHT be doing it right – well, as you know, ETSY makes a change.
That said, I try to practice a lot of what you teach about, but all of your tips are a God-send + I will be accessing every one of them. THANK YOU!
As for the commas, dashes question someone asked …
I was reading in the ETSY forums + learned that when commas are used, it allows you to copy + paste your title right into the tags section + Etsy will divide by comma. If a phrase is too long, we need to adjust or break it up ourselves + it seems those are just left off for us to add after the gen’l copy goes through.
Thanks again for all of your advice! It is wonderful
Laura of Copper Woods Jewelry
Hi Bethany! Thank you for the tips and tricks! Super helpful. I just want to check and make sure that these are still relevant? As far as including your title in your tags… does Etsy still have that set up for your item to be rated higher in search results? Does it hurt to add other tags that aren’t included in your title as well? Or should it only be related to your title? I hope my questions make sense!
Hi Bethany
Firstly, thank you for your generosity in sharing your Etsy expertise with us – it’s much appreciated.
Secondly, we are now in May 2020 and so I just wanted to check with you that, as far as you know, all the ‘tactics’ you give in this article are still relevant and so we can implement them with confidence.
Lastly, I have only made 10 sales in just over a year of opening my shop, despite reading and implementing everything I can find on how to do SEO, photos, etc, etc. I literally spend about 16 hours a day on my shop listings, from designing, making, costing and pricing, photographing, photo editing, titles and descriptions, long tail keyword and tag research, branding, promoting my shop on social media, etc. I cannot figure out where I’m going wrong (apart from not listing new items every day). I would REALLY appreciate your review of my shop and some advice, if you have the time, please.
Thanks again,
Sharlee
Great article! Thank you for the tips!
Hi Bethany – I opened my Etsy shop in 2012 but didn’t have any items on it for a while. I then listed a few and one sold. I haven’t listed items for a few years because I was doing craft shows and couldn’t keep up with both. Now, with the shutdown, I am concentrating on listing more items. I did receive a custom order recently and I have noticed more visits but no sales. My business is Daddy’s Button Shirt and I make pants, dresses, totes, booties, etc from repurposed men’s shirts. I also will make items from shirts that the customer supplies. I read your tips and I will check my titles/tags and make some changes. I also think my photos need some help. If you can, please check out my shop and critique it for me. Thanks
Thank you for your tips. My Etsy shop is written in french since I am in Quebec. Should I write in english and french in the description? Or with the Etsy translation it is not necessary. Thank you.
HI! Thank you so much for this article. It’s very helpful.
I sell digital clipart and some of the listings have never sold. Is it best for SEO to just remove those? Are they bringing down my rankings?
Thank you!
Thank you for 101 tips. I just open my shop for
Two weeks now this is totally new for me . The pandemic hitting me the hard way and hopefully etsy would be the solution. I ‘m trying to follow thru all the steps. I feel like first couple week i put my list on seem doing okay i got a fews order and now seem like it very quiet than before. Trying to fixed it out what is happening ? Wish me luck and thaank you again for sharing your success.
Thanks for the information. Its also important to realize the average ecommerce conversion rate is between 1 to 3% so don’t get discouraged.
Selling online isn’t supposed to be easy, but it can be very rewarding. Just keep on pushing forward!
Thank you so much for this amazing article!!! I’m learning so much as a new Etsy seller. My question is about changes made to current listings. When you publish a change does that affect your ranking? I wanted to update my listings with better tags and and titles. But I’ve slowed in sales. I started Etsy ads a couple of days ago. Still no bump. Would you mind looking at my store? Any suggestions would be amazing.
Hi I am running this Etsy shop for two years not many people looked at my products now I am trying another product to sell . I don’t know how to get more sales. I will try your SEO suggestion.
Does sold out items or deleting sold out listing affect your seo negatively? I am trying to figure out a good way to remove product that is not longer in demand. Thanks!
Thanks for the tips! No one else described it before as detailed as you did!
My question is: how do I find relevant Keywords for products that are new to etsy?
There’s not really a good way, unfortunately you just have to kind of experiment 🙂
I just found this post and it is very helpful. I have an idea of what I have done wrong in the past. Thanks for sharing.
Yeah I’ve done this and still haven’t gotten any views. For months. Feel free to check my Etsy shop and let me know what I’m doing wrong I’m all ears at this point (bunnyandbeyondshop)
Hi Again..in the Cindy Lou comment she said that no 1 search listing was ‘Initial quality score ‘meaning that shop has high rating I expect…so if you haven’t got high rating how will any body get to my shop in first place????does that make sense..thanks again for all tips re ranking and will keep at it….
If I remember correctly, when you are a new shop, you have a somewhat neutral rating for your shop, like it’s not a part of the equation. I don’t know how much time they give you before they start taking your shop quality into account, but yeah in the first while they don’t actually pay attention to that part afaik. Cindy would know better than I, though.
Hi Bethany..Thanks for all the info and tips I have been on Etsy for year or so and still find it hard to get sales even though my artworks are similar to some that do sell…can you check out my shop and see if theres anything that really shouts……please
Hey Dave! I don’t do shop reviews, but I know there are some very well rated sellers on Etsy that are really good at it!
Sorry my shop is DAVESORIGINALART
Hi!! Could you please do an updated version of this or let us know if you find this still accurate now? Would you have the same strategy for digital products? My sales are going up and down without me doing anything differently so I am very confused on what I should do. Thank you for sharing such detailed information
Hey Ana! I won’t probably be updating this article – I’ve been focusing more on my own website in recent years and so I always recommend CindyLouWho2’s blog that I linked at the top of the article for the most up to date SEO advice, she’s definitely the expert 🙂